Even though it is a pilot, today the Portal is the world’s leading public one stop-shop web site, bringing together in one easy access location the most comprehensive investment-enabling information directly from host governments, official sector (multilateral and bilateral), the private sector and third parties on 160 developing countries. The Development Finance Portal has been successfully used to:
Sample Comparison with Google – More Accurate Results than a Search Engine!
Search engines are powerful tools to scour the Internet, and none is more powerful than Google. However, in order to find useful information, search engine users are required to think as creatively as possible to come up with terms that provide the most useful results, otherwise they are inundated with results and risk information overload.
For example, a quick Google search for Ghana Investment Roadmaps turned up 49,600 results, yet none of the top 10 results linked the user to a specific page telling users the steps needed to invest, nor did the results take users directly to the Ghana Investment Promotion Centre (GIPC), Ghana’s investment promotion agency. A quick look for Ghana>Investment Roadmaps on the Portal provides users with links to 27 targeted links, including 6 links to GIPC sites, among which links to “Investment Procedures” and “Setting Up a Business.”
Sample Comparisons with Other Investment Sites: The Development Finance Portal - a Unique Tool
Given the recognized importance of enabling information, development agencies such as the World Bank have invested heavily in developing critical web sites with investment-enabling information. However, the focus of the most comprehensive web sites (MIGA’s PRI Center and FDI Net, Development Gateway) has been geared to specific topics and sources, rather than providing a one-stop clearinghouse of investor information. To illustrate with actual content comparisons, the Development Finance Portal as a global clearinghouse of investment-enabling information provided more results (even though it is still a pilot):
Multilateral Investment Gurantee Agency (MIGA) sites (Comparisons with MIGA PRI Center and FDI.net as of August 7, 2008. Measured average results returned for 14 developing countries across the globe (Latin America, Asia, Eastern Europe, Africa and Middle East):